在bec商務(wù)英語(yǔ)考試備考中，我們不能繞過(guò)寫(xiě)作題型，雖然從小到大我們參加的英語(yǔ)考試中幾乎都有作文題，但是bec考試考查商務(wù)知識(shí)，更具針對(duì)性。下面小編就來(lái)介紹一篇商務(wù)英語(yǔ)寫(xiě)作應(yīng)試技巧，供大家學(xué)習(xí)參考。

1、先陳述結(jié)論

People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.

現(xiàn)在人們沒(méi)有時(shí)間去斟酌你的思考過(guò)程。他們需要你在前兩句話(huà)中直接點(diǎn)明郵件的主旨。

Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.

錯(cuò)誤示例：在這本白皮書(shū)中，我們將調(diào)查補(bǔ)救銷(xiāo)售培訓(xùn)對(duì)顧客和銷(xiāo)售員關(guān)系的潛在影響。首先，在開(kāi)始調(diào)查之前，讓我們討論一下初始條件。

Right: If we don't fund the ABC sales training program, our sales will plummet.

正確示例：如果我們不投資ABC銷(xiāo)售培訓(xùn)項(xiàng)目，我們的銷(xiāo)售額會(huì)大幅降低。

2、使用第一人稱(chēng)

Strong business writing strengthens relationships. But how can you have a relationship with somebody you don't know or who hides behind biz-blab?

有力的商務(wù)寫(xiě)作能鞏固關(guān)系。但是如何和陌生人或是滿(mǎn)口術(shù)語(yǔ)行話(huà)的人建立關(guān)系呢?

Wrong: "The operational goals of this organization include an increase in morale as well as overall job satisfaction."

錯(cuò)誤示例：這個(gè)組織的運(yùn)作目標(biāo)包括鼓舞士氣和提高工作滿(mǎn)意度。

Right: "I want to enjoy working here. I'll bet you do, too."

正確示例：我想要享受在這兒工作。我相信你也是。

3、舉實(shí)例

While abstract concepts have value, they're difficult to understand when not anchored by an actual example.

雖然抽象概念有一定價(jià)值，但是如果沒(méi)有實(shí)例加以解釋就很難理解。

Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."

錯(cuò)誤示例：通過(guò)銷(xiāo)售和營(yíng)銷(xiāo)能力提高銷(xiāo)售幾率對(duì)可持續(xù)的銷(xiāo)售增長(zhǎng)至關(guān)重要。

Right: "The other day, we lost the Acme account because our sales message and our marketing message didn't jibe."

正確示例：因?yàn)殇N(xiāo)售信息和營(yíng)銷(xiāo)信息不匹配，我們失去了重要客戶(hù)。

4、兼顧情感和理性

Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.

人們根據(jù)情感做決定，然后再為決定找智力方面的理由。

Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."

錯(cuò)誤示例：我們的記錄顯示我們因?yàn)槿狈υ诟?jìng)爭(zhēng)分析和比較方面的持續(xù)努力而喪失了10%的銷(xiāo)售機(jī)會(huì)。

Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a deal."

正確示例：在場(chǎng)的每個(gè)人都想要贏(yíng)得生意以至于當(dāng)我們找到丟失這筆生意的原因時(shí)，我們都坐立不安。

5、使用生動(dòng)的語(yǔ)言

Using unimaginative biz-blab or tired old metaphors causes your writing to fade into the mental woodwork.

使用那些無(wú)趣的術(shù)語(yǔ)或者老掉牙的比喻會(huì)掩蓋你的寫(xiě)作。

Wrong: "This action item calls for out-of-the-box thinking."

錯(cuò)誤示例：這項(xiàng)任務(wù)要求大膽開(kāi)闊的想法。

Right: "If you've got an idea that you're afraid might be half-baked, let's consider it anyway."

正確示例：如果你有一個(gè)想法，那你擔(dān)心會(huì)中途流產(chǎn)，沒(méi)關(guān)系先考慮再說(shuō)。

6、不要重復(fù)自己說(shuō)的話(huà)

Repetition adds bulk to your writing without adding any content. It drags your writing down and blunts whatever point you're trying to make.

重復(fù)會(huì)使文章顯得冗長(zhǎng)卻沒(méi)有實(shí)質(zhì)內(nèi)容。它會(huì)使你的文章大打折扣并且削弱你的觀(guān)點(diǎn)。

Wrong: "This training program teaches you to learn the best tricks, tips, techniques and skills for every stage of the market process."

錯(cuò)誤示例：這個(gè)培訓(xùn)項(xiàng)目能教會(huì)你營(yíng)銷(xiāo)過(guò)程中好的手段、方法、技巧和技能。

Right: "This program teaches the best marketing tricks."

正確示例：這個(gè)項(xiàng)目能教會(huì)你好的營(yíng)銷(xiāo)手段。